The Top 7 List:
1. Google My Business (GMB)
Set up and optimize your GMB listing, ensuring that all information is accurate and up-to-date. Encourage patients to leave reviews and respond to them.
2. Local SEO
Optimize your website with local keywords, meta tags, and schema markup to improve your search engine ranking for local searches. Local SEO for dentists is one of the most important marketing functions to stay on top of. Local SEO also begins with showcasing your practice location.
3. Social Media
Use social media marketing to engage with your community through social media platforms like Facebook, Instagram, and Twitter. Share valuable content, updates, and promotions to attract new patients.
4. Content Marketing
Create and share educational and informative content on your website and social media channels. This can include blog posts, articles, and videos related to oral health and dental care.
5. Local Directories and Citations
List your dental practice in local business directories and ensure your contact information is accurate and consistent across all platforms.
6. Email Marketing
Build a mailing list of current and potential patients and regularly send newsletters, appointment reminders, and promotional offers.
7. Community Involvement
Sponsor local events, participate in health fairs, or partner with local schools to build goodwill and recognition within the community.
